Same Frostline content in all three, so only the design differs. Every image is a labelled placeholder at the correct crop — the shot list is in the build notes. Nothing here is a real business, price or review.
Industrial and technical. Hairline grid, monospace specs, an exploded diagram of a split unit, safety yellow on near-black.
Direction BWarm and human. Heavy condensed type, cream and rust, photo-led, an offset list instead of a card grid.
Direction CPremium editorial. Large italic serif, deep negative space, macro photography, restrained ice blue.
For comparisonWhat's live now — the version that prompted this. Worth opening last, back to back with the three above.
Pick one for Frostline and a different one for Trueflow. Two demos in two directions proves the template re-skins; two demos in one direction proves you own a template.